Research what Alt Tags and Title Tags are in HTML, and discuss how they improve SEO for your E-commerce website

 

(Freepik)

Alt Tags

The written text that replaces an image on a webpage when it fails to load on a user's screen is known as an alt tag, also known as alt text or alt descriptions. This tag enables search engines to more thoroughly crawl and rank your page while also assisting screen-reading software in describing images to users who are blind or visually challenged (Becker, 2022).

According to Becker B. around 38% of Google's SERPs currently display photos, and that number is certain to rise. Hence, despite your greatest SEO efforts, you can still be missing out on your website's photos as a source of organic traffic. How do you tap into this source of traffic? picture alt text (Becker, 20220.

Title Tags

When a webpage is displayed in search engine results, social media posts, and browser tabs, its title is indicated by a title tag, which is a piece of HTML code. One of the simplest strategies to raise your ranks on Google is to optimise your title tags. They tell Google the subject of your page. On a search engine results page, title tags are displayed as links (SERP) (Lyons, 2022). 

Here’s what HTML code for a title tag looks like: 

<title>This is My Title</title>

In general, title tags should be between 50 and 60 characters. This will prevent word breaks on desktop or mobile SERPs.

According to Google, alt text is used to interpret the subject matter of photographs in conjunction with computer vision algorithms and the page's contents. So, alt text aids Google in comprehending the webpage's overall theme as well as the subject matter of the photos. This can enhance the likelihood that your photographs will show up in image search results.

There is indication that title tags affect rankings. The content on your website and its relevance to the user's search query are both determined by Google using the title tag.

In addition, title tags instruct browsers how to show your page's title in three crucial locations: search results, browser tabs, and social media.

The image above shows the SEO that I applied to my website to increase its visibility on search engines.

Reference:

Becker, B. (2022) Image alt text: What it is, how to write it, and why it matters to Seo, HubSpot Blog. HubSpot. Available at: https://blog.hubspot.com/marketing/image-alt-text (Accessed: February 22, 2023).

Lyons , K. (2022) What is a title tag & how to optimize title tags for google, Semrush Blog. Available at: https://www.semrush.com/blog/title-tag/ (Accessed: February 22, 2023).

Background images - free download on Freepik (2021) Freepik. Available at: https://www.freepik.com/free-photos-vectors/background (Accessed: February 22, 2023).